Set yourself for success through Ardent.
If you’re a millennial living in Philadelphia or its surrounding counties, you might have noticed something: there are a lot of you…more and more by the year, to be exact.
According to the Pew Research Center, millennials are flocking to Philly more than any other metropolitan region in the United States, and the city’s millennial population increased by 100,000 between 2006 and 2012 - a trend that shows no signs of slowing down.
Philadelphia is quickly becoming a hotspot for folks who are fresh out of school and looking to plant their roots in their quest for prosperity, culture, excitement, and happiness. And as homegrown Philadelphian ourselves, may we say, “Excellent choice! We hope you stick around.” Because we’re neighbors, we’re also interested in your financial health.
Why a credit union?
If there’s one vital thing of importance millennials understand more than anyone, it’s connectivity. We know correlating people with social media has become cliché at this point, but it’s undeniable: Facebook friends, LinkedIn connections, Twitter followers, they are all commodities that are used to gain clout, and in turn, advance in the world beyond digital interfaces.
Here’s where Ardent comes in. If the terminology is foreign to you, a credit union is a local, not-for-profit, member-owned, financial cooperative. What sets us apart from traditional banks is that we pool all members’ funds in order to provide higher savings rates and lower loan rates, compared to typical bank offerings.
Think of us as similar to a college co-op bookstore, except we won’t charge you $400 for a chemistry textbook, and $5 for a microwave-reheated sandwich.
The long and winding road
For the first 20 or so years of your life, finances are pretty simple. You earn some money, and then you can either save it or spend it.
Once you’re launched out of the airlock and into the real world, things get a lot more complicated. So, we’re here to help. That’s why we exist.
Whether you want to accumulate savings, or you’re making a major purchase, like a home or car, Ardent provides rates that work in your best interests – for savings accounts, mortgages and car loans.
This can all be a little overwhelming, and we understand that anybody’s first financial moves beyond a simple checking account can inspire trepidation. Worry not, because we handle your money with tremendous care. At Ardent, we strive to maximize every member’s gains and returns, so we can grow ever stronger as a whole.
A helping hand
If we had to earn our diplomas, degrees, and certifications by exclusively teaching ourselves, there would be far fewer successful people in the world. The same goes for personal finances. No one should have to make difficult choices about loans and investments by themselves.
Financial planning and consultation are critical components to immediate and long-term financial health, and Ardent provides the tools to give you the best guidance in making all of the right decisions with your money.
Our toolkit includes a free credit assessment and two dozen financial calculators, which can provide a quick and easy-to-understand assessment of your loan payments and savings accumulations.
We’ve also teamed up with BALANCE, a leading not-for-profit financial consultation organization. They offer individualized and comprehensive financial guidance for all financial opportunities and challenges.
Together with BALANCE, we can help you shed lingering student loan debts and get on the fast track to keeping more money for yourself (after Uncle Sam takes his cut). Of course, financial counseling is beneficial no matter what your end goal is, be it a mortgage, insurance, an auto loan or an IRA, which is critical to open at a young age.
You’ll also find plenty of resources ready and available on BALANCE’s website, including podcasts and videos with advice on getting out of debt, avoiding identify theft, and much more.