
Ardent partners with three Villanova athletes to champion smart money moves
Three standout Villanova University student-athletes are joining forces with Ardent to help young people navigate major financial decisions, from buying their first car to building smart savings habits and mastering money management basics.
Stephane Voltaire (Football, Offensive Lineman), Malachi Palmer (Men's Basketball, Guard), and Denae Carter (Women's Basketball, Forward) are the newest members of our #ArdentAthlete program, each bringing authentic experiences and fresh perspectives to financial education campaigns targeting their generation. Alumni of the #ArdentAthlete program include former Men's Basketball standout Eric Dixon.
“These partnerships are about real student athletes sharing real financial wins with their peers," said Rob Werner, President and CEO of Ardent. "Stephane, Denae and Malachi each embody our belief that Grit Makes Great. Their leadership on campus and in competition gives us a powerful platform to promote financial literacy while deepening our connection with the Villanova community.”
Voltaire will feature in an Auto Buying Concierge campaign after experiencing the service firsthand as a member. Voltaire recently used the free service to navigate his own vehicle purchase, an experience that impressed him enough to share his story on camera.
Auto Buying Concierge offers free, one-on-one assistance from former car sales professionals who work on members' behalf, handling everything from research and test drive tips to trade-in advice and deal negotiation.
Palmer will help promote our limited-time Slam Dunk CD offer. The innovative certificate of deposit rewards savers with boosted interest rates tied to Villanova Men's Basketball home victories, turning Wildcat wins into member wins.
Carter will champion financial literacy for young people through engaging, influencer-style content that makes money management accessible and fun. She’ll also participate in gameday promotions that connect financial wellness with Wildcat pride.
Ardent is an Official Credit Union Partner of Villanova Athletics.